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Africa offers strong business opportunities and high growth rates for companies who penetrate the market with a clear understanding of the continent’ specific needs as well as the diversity of cultures. The conversation with our experts will unveil areas of innovation’s wait for the African market with a special focus on the music industry.
Jerusalema is making history. The track, performed in the Zulu language and recorded in South Africa by South Africans, has won the 2020 International Song of the Year at France’s revered NRJ Music Awards. The first recording by an African artist to do so.