Spotify Canvas video loops ‘boost engagement’ between artists and consumers

    Spotify Canvas as a feature is one of the interesting add ups on the now playing screen in the Spotify app which allows an eight-second, vertical visual loop display on the screen. This new add up came about in 2019 after Spotify acquired the sound better music production as previously seen on Fiverr.

    With the introduction of Canvas, the possibility of videos being shared after looking at the 8-second video loop has become positively high.

    It has also increased the number of engagements on the platform, as people now tend to visit frequently. Songs with Canvas have a higher possibility of being added to playlists of music lovers.

    Furthermore, it also attracts the consumer enough to check out what the song entails. A good video loop can convince people to visit the artist page to look up the song or try out more songs from the same artist.

    Although Spotify is trying to extend its demographics, Canvas is currently not accessible to people across countries such as Russia, Ukraine, Belarus, Kazakhstan, and Moldova. Algeria, Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India, Middle East and North Africa.

    An ideal Canvas has a ratio of 9:16 Height: At least 720px, a Canvas Length of 3 secs – 8 secs File and takes MP4 or JPG formats only.

    Some brief suggestions on how to build a good Canvas include;

    • Tell your story and build on your brand.
    • With new releases, keep your Canvas fresh.
    • Spotify has a seamless loop (not clear start or finish), hard loops (clear edit dots) and rebound loops (essentially a boomerang) to experiment with – all try.
    • Three to eight seconds to remember your time restrictions.

    Spotify Canvas now enables Spinnup artists using the Spotify for Artists app to quickly create and upload videos for promotion. You may build your own or you can utilize Spotify’s marketplace to locate people to help you with your own! If you are creating your Canvas Video Loops using Spotify’s marketplace, this is how Spotify summarizes the process.

    1. Log in to Spotify for Artists.
    2. Go to Music.
    3. Pick your Spinnup song and click ‘ADD CANVAS.’
    4. Click the big + then upload your file.
    5. Spotify Canvas will appear within one hour. The ‘Spotify for Artists’ app will help you edit  3-8 seconds for looping.

    Creating a Canvas will help in promoting artists profiles and music on Spotify. Create your Canvas today.


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