What to Include in Your Electronic Press Kit EPK?
The following are the components that must be included in your electronic press kit:
1. Music-related links
One of the most important aspects of your EPK is your music. Instead of music files, provide links to stream your finest songs . People will be able to listen to your music without needing to download it first.
Also, because users will only listen to the first few songs on the playlist, make sure your three best tunes are at the top! Don’t know where to start when it comes to ranking your music? Fan comments, buying history, production quality, and stream counts can all be used to assist you make a decision.
Linking to high-quality mixes is also a good idea. Have you ever opened for a well-known musician or performed at a prestigious venue or festival? Having a superb mix that showcases your abilities and aptitude to play in front of large people will help you gain credibility.
2. Biography of the Artist
Another important component of your press kit is your artist biography. Your musical career is highlighted in this section. Include brief descriptions of prior or upcoming releases, major accomplishments, collaborations, recent performances at prestigious venues, interesting remarks, and any significant endorsements.
Artist biographies should be well-written, brief, and straightforward. Provide enough detail to provide insight and sell your compelling story without being tedious to read. It’s best not to recount your complete musical experience.
Also, make sure your bio is current and relevant. For promotional materials, several media sources simply repeat the bio entirely.
Finally, think about preparing multiple length versions of your bio for different media outlets. Keep a short and a longer version on hand.
3. Professional Photos and Artwork of the Album
Any press kit should include high-resolution photographs that may be downloaded. At the very least, have hi-res (300 dpi) and lo-res (72 dpi) versions 600 pixels wide.
Include a selection of high-resolution vertical and horizontal photos. Allow media outlets, publicists, and promoters to utilize photos in a variety of ways. For instance, in a press release, a flyer, a blog, a web page, and so on.
Consider the tone and style you want to project. Take photos of live events, music studios, everyday life, your fashion, and so on.
High-resolution press images also have enormous file sizes. Instead of attaching huge files to emails, upload them to Dropbox or another cloud service with shareable links.
4. Branding Assets and Logos
If you have a logo or branding material, please include it. For promoters and venues, attach a scalable vector graphic of your logo. These assets will almost certainly be used in promotional campaigns.
5. Music Videos of Excellent Quality
You will most likely benefit from videos that express your artistic personality or demonstrate your live performances. Writers can also offer media content with their readers in the form of music and promotional films.
Furthermore, media outlets are more likely to feature an artist who has great music videos. Similarly, if you have a spectacular live video that showcases your talents and stage presence, promoters are more inclined to hire you for an event.
6. Embedded Links to Your Assets
Make it easy to find your internet presence by including obvious links. Include a link to your website, social media accounts, songs, videos, merch store, and any vital information about your company. It’s also critical to keep these materials up to date on a frequent basis!
Make your connections easily identifiable as well. “Click here” or “download” are examples of unclear language to avoid. Use familiar names instead, such as Facebook, SoundCloud, Official Website, Listen to my Music, and so on.
7. Testimonials and the Press
Have you ever been interviewed or featured on a music website or magazine? Short quotes, important mentions, and links to press coverage should all be included.
Include positive feedback or testimonials from well-known industry figures. A few important areas of interest will aid in the development of your profile, credibility, and presentation.
8. Dates of the Tour and Information on the Shows
Are there any future events or tour dates for you? Booking agencies will be able to work with your present schedule if you list upcoming gigs, tours, or events. Anyone who mentions you on the radio, in a blog post, or in a podcast can also help advertise your upcoming shows.
Also, make sure you have an up-to-date calendar with important show information. You never know who might turn up at your next gig and make a difference in your music career!
9. Technical Rider
List technical requirements to assist booking agents and venues in accommodating your needs on stage. List things like how many plugs, mics, speakers, the stage plot, and so on. Make this downloadable as well, so that venues can have it on hand when needed.
10. Contact Information
Finally, remember to include your contact information. Make it simple for people to contact you. Include your email address, phone number, and other contact information. Include your management team’s contact information as well, if applicable.
Consider including a contact form on your artist website. People can ask questions, submit inquiries, and so on here.