Accra, Ghana — April 27, 2026 — Stakeholders across Ghana’s creative, legal, and sports sectors convened at Marshals University College for the 2026 Annual Intellectual Property Public Lecture. This event marked World Intellectual Property Day with a focused conversation on the commercial future of intellectual property in sports.
Held under the theme “Intellectual Property and Sports: Emerging Trends and Opportunities,” the event brought together policymakers, rights administrators, media operators, and industry practitioners. In addition, they examined how global World Intellectual Property Day trends intersect with evolving IP frameworks in sport, entertainment, and digital media.
The two-hour broadcast event, aired live on MAX TV and Max FM, featured contributions from key institutions, including the Ghana Copyright Office, the Creative Arts Agency, the Ministry of Sports and Recreation, the Ghana Football Association, and the U.S. Embassy Public Affairs Section. UNESCO Ghana also played a central role in shaping the dialogue.
The program was anchored by a keynote from Dr. Benjamin Oduro Arhin Jr., who examined the growing commercial potential around athlete image rights, media licensing, and digital content monetisation. His insights positioned these areas as critical to the evolving IP landscape. Furthermore, World Intellectual Property Day continues to gain global relevance. The discussion pointed to an urgent need for stronger enforcement frameworks and more advanced licensing models. These improvements would effectively support athletes and creators working across increasingly interconnected entertainment ecosystems.
Dr. Benjamin Oduro Arhin (Bnoskka) Public Lecture: World IP Day 2026
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