SoundNScale Sets New Agenda for Music Rights, Branding, and Creator Income in Africa
Accra, March 28, 2026—Creators, music executives, and digital innovators gathered at Akuna Pod in Labone for the 2026 edition of SoundNScale, an industry-focused event aimed at equipping artists with practical knowledge on how to build sustainable careers.
The event, themed “The Business of Being You: Branding, Rights, and Revenue,” was created to bridge the gap between talent and structure in the modern creative economy.
SoundNScale brought together stakeholders across music, fintech, and digital media to explore how creatives can protect their work, build strong identities, and convert creativity into long-term income.
Organizers noted that the initiative responds to a growing need within the industry, where many artists achieve visibility but struggle with ownership, monetization, and strategic positioning.
The panel featured a diverse lineup of speakers working across different parts of the creative ecosystem.
Epixode, Grace Nyele Mariam A-Buahih, Father Ankrah, and Others Lead SoundNScale 2026 Conversation in Accra
Ghanaian reggae and dancehall artist Epixode shared insights from the artist’s perspective, highlighting the importance of cultural storytelling, creative freedom, and understanding rights in an increasingly global market.
Music executive Grace Nyele Mensah provided a breakdown of music distribution, publishing, and rights management, stressing the importance of structure in building lasting careers. She emphasized that talent must be supported by systems that ensure consistent income.
From a broader economic lens, Mariam A-Buahih explored how creatives can position themselves as scalable brands. Drawing from her experience in fintech and corporate strategy, she encouraged artists to think beyond craft and into enterprise.
Digital creator Father Ankrah addressed audience building and content strategy, sharing how storytelling and community engagement have shaped his growth and influence.
A key highlight of the event was a presentation by Isaac Nartey of Akuna Wallet, who introduced financial solutions designed to help creators receive, manage, and scale their earnings globally. His session underscored the role of fintech in unlocking new opportunities for African creatives.
Idris Elba-Linked Akuna Initiative Powers SoundNScale 2026 in Ghana
SoundNScale also acknowledged the broader vision behind Akuna Group, co-founded by international actor and musician Idris Elba, whose work continues to support underrepresented communities and expand access within the global creative economy.
The event was powered by key institutions, including Apprise Music, Akuna Wallet, and Akuna Pod, all of which are actively building infrastructure to support creators across Africa.
Participants described the event as timely and necessary, especially as the industry shifts toward ownership-driven models.
SoundNScale is expected to grow into a recurring platform focused on education, collaboration, and long-term value creation within the creative sector.
